O’Brien’s Signature Treatments

Cupping Therapy in La Crosse

Cupping is a time-tested manual therapy that uses gentle suction to decompress soft tissues, increase circulation, and support your body’s natural healing process.

At O’Brien Physical Therapy & Wellness, we integrate cupping into personalized care plans to relieve pain, improve mobility, and promote whole-body wellness. Cupping is a gentle, non-invasive option for individuals looking to relieve chronic tension, recover from injury, or reduce inflammation.

Who Can Benefit from Sports Rehab?

  • Athletes with tight or overworked muscles
  • Busy professionals with postural strain
  • Postpartum patients with fascial restrictions
  • Anyone experiencing chronic pain or muscle stiffness
  • Individuals seeking natural recovery and improved circulation
  • Pregnancy & Postpartum Care
  • Pelvic Pain & Discomfort
  • Incontinence & Constipation
  • Pelvic Organ Prolapse (POP)
  • Sexual Dysfunction & Pain
  • Preconception & Fertility Support

Conditions We Treat

Bowel & Bladder Dysfunction

  • Urinary or fecal incontinence (leakage)
  • Constipation or incomplete bowel movements
  • Difficulty with urination (hesitancy or retention)

Sexual Health & Wellness

  • Low libido or sexual drive
  • Painful intercourse or penetration
  • Vaginal dryness or sensitivity
  • Difficulty achieving orgasm

Pelvic & Abdominal Pain

  • Tailbone and lower back pain
  • Hip, abdominal, vaginal, vulvar, or rectal pain
  • Painful scars and adhesions

Pelvic Organ Prolapse (POP)

  • Feelings of heaviness, bulging, or pelvic pressure
  • Difficulty keeping menstrual products in place
  • Customized pessary fitting when appropriate

Muscle tightness and spasms

Neck and back pain

Postural imbalances

Tension headaches

Myofascial pain syndrome

Shin splints

Overuse injuries

Delayed-onset muscle soreness

Poor circulation

Lymphatic congestion

What to Expect During a Session

Cupping sessions are customized to your body’s needs and tolerance. Here’s what to expect:


  1. Gentle suction is applied to specific areas using silicone or glass cups
  2. You may feel a pulling or tight sensation, but the treatment is typically relaxing
  3. Mild circular marks may appear on the skin and typically fade within a few days
  4. Sessions last 15 to 30 minutes and are often integrated with other manual therapies
  5. You’ll leave feeling looser, lighter, and more balanced

As always, we tailor each treatment to your comfort level and goals.

Why Choose O'Brien Physical Therapy?

We combine evidence-based treatments with genuine care, delivering personalized attention that sets you on the path to lasting recovery. Each therapy session is crafted uniquely for you, ensuring optimal results and a supportive healing environment.


Experience a Pain-Free, Active Life Again

We understand how pain and injuries can disrupt your daily life. At O’Brien Physical Therapy & Wellness, our compassionate experts guide you every step of the way, empowering you to reclaim your health and active lifestyle.

Ready to take the first step towards lasting relief?

Call us now at (608) 668-6700 or easily book your appointment online.

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We’re here to answer your questions and support your journey toward optimal wellness. Whether you're ready to schedule an appointment or just need some advice, reach out today!

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