O’Brien’s Signature Treatments

IASTM in La Crosse

IASTM (Instrument Assisted Soft Tissue Mobilization) is a specialized manual therapy technique that uses smooth, ergonomic tools to break down scar tissue, reduce tightness, and improve mobility.

At O’Brien Physical Therapy & Wellness, we use IASTM as part of a holistic recovery plan that helps your body heal more efficiently and move more freely. Is a great fit for people who feel “stuck” in their healing—where stretching or massage alone hasn’t been enough.

Who Can Benefit from Sports Rehab?

  • Athletes with lingering overuse injuries
  • People with restricted range of motion or chronic tightness
  • Post-surgical patients working through scar tissue
  • Anyone recovering from repetitive stress or trauma
  • Those looking to move better with less pain
  • Pregnancy & Postpartum Care
  • Pelvic Pain & Discomfort
  • Incontinence & Constipation
  • Pelvic Organ Prolapse (POP)
  • Sexual Dysfunction & Pain
  • Preconception & Fertility Support

Conditions We Treat with IASTM:

Bowel & Bladder Dysfunction

  • Urinary or fecal incontinence (leakage)
  • Constipation or incomplete bowel movements
  • Difficulty with urination (hesitancy or retention)

Sexual Health & Wellness

  • Low libido or sexual drive
  • Painful intercourse or penetration
  • Vaginal dryness or sensitivity
  • Difficulty achieving orgasm

Pelvic & Abdominal Pain

  • Tailbone and lower back pain
  • Hip, abdominal, vaginal, vulvar, or rectal pain
  • Painful scars and adhesions

Pelvic Organ Prolapse (POP)

  • Feelings of heaviness, bulging, or pelvic pressure
  • Difficulty keeping menstrual products in place
  • Customized pessary fitting when appropriate

Tendonitis and tendinopathy

Plantar fasciitis

IT band syndrome

Shin splints

Carpal tunnel syndrome

Scar tissue restrictions

Chronic muscle tightness

Joint stiffness

Rotator cuff injuries

Fascia and soft tissue adhesions

What to Expect During a Session

IASTM is a hands-on technique using stainless steel or plastic tools that glide across the skin. Sessions typically include:

  • Targeted strokes over areas of tension, tightness, or adhesions
  • Mild to moderate pressure—adjusted for your comfort
  • Some temporary redness or sensitivity is normal and part of the healing response
  • Often used in combination with movement therapy or corrective exercises
  • Sessions are typically short, focused, and highly personalized

Your therapist will ensure your comfort and adjust intensity to support healing, not overwhelm your body.

Why Choose O'Brien Physical Therapy?

We combine evidence-based treatments with genuine care, delivering personalized attention that sets you on the path to lasting recovery. Each therapy session is crafted uniquely for you, ensuring optimal results and a supportive healing environment.


Experience a Pain-Free, Active Life Again

We understand how pain and injuries can disrupt your daily life. At O’Brien Physical Therapy & Wellness, our compassionate experts guide you every step of the way, empowering you to reclaim your health and active lifestyle.

Ready to take the first step towards lasting relief?

Call us now at (608) 668-6700 or easily book your appointment online.

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We’re here to answer your questions and support your journey toward optimal wellness. Whether you're ready to schedule an appointment or just need some advice, reach out today!

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